10 Common SEO Design Mistakes
Often, clients are so amped to get their businesses online that they hire bad or inexperienced web designers to make their websites. When they post a website that lacks SEO friendly design, what clients soon learn is that it’s not enough to have a simple presence on the web. When you have a poor concept of SEO web design, the awesome website you paid thousands of dollars for will get buried under hundreds of other sites competing for the very same customers. Getting internet visitors is one thing; turning them into internet customers is another thing entirely. We always urge our clients to develop a concrete understanding of SEO friendly website design in order to make sure they get the most out of their internet investment.
If your webdesigner mistakenly resorted to any of the following top 10 most common mistakes then you need to figure out what you can do to recover from poor web design:
Using Frame
Web crawlers have lots of difficulties rating these sites. This antique coding method results in extremely poor rankings and rates virtually no presence in search engine results. SEO design site structure is virtually nil.
JavaScript Navigation
Web crawlers don’t use javascript so drop down links and other navigation tools are immediately ignored and go unscored.
Complete Flash Website
Search engines don’t comprehend any information presented in flash. This means that whatever valuable information is stored in these files go unaccounted for when compiling search engine ranks.
Session IDs
Due to the individual assignment of each ID, huge duplicate content issues arise. Crawlers rate duplicate content extremely negatively and this fact sinks websites steeply.
Poor URL Structure
Although there has been limited progress in recent years, the dynamic nature of multiple variable URLs made them extremely difficult for search engine crawlers to read. This resulted in pages failing to index.
Hidden text
This is directly against search engine guidelines. Discovery of this black hat tactic results in immediate disbarment from all search engine results and quashes your internet investment completely.
Duplicated content
Due to the copy and paste laziness of some web designers, search engine crawlers will drop website rankings of pages with either too similar content or identical web structure. Quality SEO vs. website design will address these issues immediately.
Not enough deep links
While initial rankings might be satisfactory, websites will bottom out within a month or two and drop from search engine results due to a lack of external linking to outside web pages. The lack of outside references indicates a lack of quality to search engine crawlers with a corresponding drop in results.
Too many Graphics
Slows loading speed precipitously and due to current technology’s inability to read text buried in images, corresponding information goes unaccounted for. Web sites are left with dismal rankings.
Unreliable Servers/ Hosts
While web crawlers are more forgiving these days, too many Spotty web connections and unreliable hosts will dramatically affect your ratings, especially if headers are returned as 200 Ok headers vs. 404 Not Found for removed or deleted pages.
Using FrameWeb crawlers have lots of difficulties rating these sites. This antique coding method results in extremely poor rankings and rates virtually no presence in search engine results. SEO design site structure is virtually nil.
JavaScript NavigationWeb crawlers don’t use javascript so drop down links and other navigation tools are immediately ignored and go unscored.
Complete Flash WebsiteSearch engines don’t comprehend any information presented in flash. This means that whatever valuable information is stored in these files go unaccounted for when compiling search engine ranks.
Session IDsDue to the individual assignment of each ID, huge duplicate content issues arise. Crawlers rate duplicate content extremely negatively and this fact sinks websites steeply.
Poor URL StructureAlthough there has been limited progress in recent years, the dynamic nature of multiple variable URLs made them extremely difficult for search engine crawlers to read. This resulted in pages failing to index.
Hidden textThis is directly against search engine guidelines. Discovery of this black hat tactic results in immediate disbarment from all search engine results and quashes your internet investment completely.
Duplicated contentDue to the copy and paste laziness of some web designers, search engine crawlers will drop website rankings of pages with either too similar content or identical web structure. Quality SEO vs. website design will address these issues immediately.
Not enough deep linksWhile initial rankings might be satisfactory, websites will bottom out within a month or two and drop from search engine results due to a lack of external linking to outside web pages. The lack of outside references indicates a lack of quality to search engine crawlers with a corresponding drop in results.
Too many GraphicsSlows loading speed precipitously and due to current technology’s inability to read text buried in images, corresponding information goes unaccounted for. Web sites are left with dismal rankings.
Unreliable Servers/ HostsWhile web crawlers are more forgiving these days, too many Spotty web connections and unreliable hosts will dramatically affect your ratings, especially if headers are returned as 200 Ok headers vs. 404 Not Found for removed or deleted pages.